About SMS Cattle For Sale Sales Calendar Info Request Contact
About Us

Developing a marketing and sales strategy is all inclusive with reputation, advertising, networking and customer service all being key components of success. Sears Marketing Services brings a whole gamut of professional services that include but are not limited to:

Sale Management and Sale Consultant
Marketing Strategy
Professional Ring Service
Advertising and Budgeting
Genetic Evaluation

I grew up on a small livestock and grain farm in west central Indiana. My participation in 4-H, FFA and livestock judging lead me to the purebred livestock business. From my first trip to the Indiana State Fair, I was ‘hooked’ on purebred livestock. I have been fortunate to follow my passion and make it my career. 

I received a Bachelor of Science degree in Animal Science from Purdue University, where I was active in Block and Bridle Club, as well as on both the Livestock and Meats Judging Teams. I have 14 years professional breed association experience with the American Shorthorn Association and North American Limousin Foundation. Duties and responsibilities encompassed performance programs, event planning and scheduling, budgeting, member education, breed promotions and marketing assistance. Positions held included Director of Marketing, Director of Breed Activities, Junior Activities Director and Field Representative.

I have been fortunate to have been employed by 3 livestock publications:

► “Shorthorn Country” — Publisher, Director of Advertising Sales and Field Representative
► “Drover's Journal” — Livestock Sales Director; Oversight of 5 sales representatives with gross advertising sales over $1 million annually.
► “Western Ag Reporter” — Field Editor; Client base in Colorado, Nebraska and Wyoming representing over $28 million in cattle and horse sales annually.

I have 15 years experience directly involved with the marketing of beef cattle genetics to the seedstock and commercial cow/calf producer segments of our beef industry. I have a firsthand working knowledge of the roles of various segments within the beef industry, purebred, cow/calf, stocker, feedlot, packer and branded beef.

► Deiter Bros., Faulkton, SD — Director of Marketing, 2000 - 2006 
  Deiter Bros. is the sixth largest seedstock company in the U.S., marketing over 600 bulls and 1,200 females annually. I was responsible for all marketing and advertising programs. We executed two major auction sales annually with sales over $3.5 million. Customer service included working with seedstock and commercial clients alike on genetic strategy and marketing options.
► Five Star Cattle Systems, LLC, Loveland, CO — General Manager, 2006 – 2008
  Five Star sold over 500 bulls annually to commercial cow/calf producers, coordinated customer feeder cattle into various branded beef programs and provided verification services for ‘Source and Age’ and ‘Natural’ programs.

Thank you for your interest in Sears Marketing Services. If you have questions or need any information, please contact us at:

► Home/Office: 970-454-3986
► Cell: 970-396-7521
► Email: alan.sears@aksears.com

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